comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital
world, today released an analysis of changes in AmericansÃƒÂ¢Ã¢â€šÂ¬Ã¢â€žÂ¢ searching behavior
resulting from the economic downturn, based on December 2008 data from comScore
Marketer, a search intelligence tool.
for several terms related to the economic downturn showed dramatic gains during
the past year. Among the most notable
increases were searches relating to the deteriorating job market, including
searches using the term ÃƒÂ¢Ã¢â€šÂ¬Ã…â€œunemploymentÃƒÂ¢Ã¢â€šÂ¬Ã‚Â (up 206 percent to 8.2 million searches)
and ÃƒÂ¢Ã¢â€šÂ¬Ã…â€œunemployment benefitsÃƒÂ¢Ã¢â€šÂ¬Ã‚Â (up 247 percent to 748,000 searches). Meanwhile,
terms relating to personal asset situations, including ÃƒÂ¢Ã¢â€šÂ¬Ã…â€œmortgageÃƒÂ¢Ã¢â€šÂ¬Ã‚Â (up 72
percent to 7.8 million searches), ÃƒÂ¢Ã¢â€šÂ¬Ã…â€œbankruptcyÃƒÂ¢Ã¢â€šÂ¬Ã‚Â (up 156 percent to 2.6 million
searches), and ÃƒÂ¢Ã¢â€šÂ¬Ã…â€œforeclosureÃƒÂ¢Ã¢â€šÂ¬Ã‚Â (up 67 percent to 1.4 million searches) also grew
strongly. And Americans, resilient as they are, are seeking ways to save money,
as evidenced by the increase in the number of searches for ÃƒÂ¢Ã¢â€šÂ¬Ã…â€œcouponsÃƒÂ¢Ã¢â€šÂ¬Ã‚Â (up 161
percent to 19.9 million) and ÃƒÂ¢Ã¢â€šÂ¬Ã…â€œdiscountÃƒÂ¢Ã¢â€šÂ¬Ã‚Â (up 26 percent to 7.9 million).
The FBI announced recently it considers cyber attacks to be the third greatest threat to the security of the United States. The only two preceding it are nuclear war and weapons of mass destruction (WMD). This was recently stated by Shawn Henry, assistant director of the FBI’s cyber division.
In February 2009, while speaking at the United Nations in New York, I called upon the UN to take a much more pragmatic and prominent role in protecting against the imminent threat of cyber attacks, cyber terrorism and cyber warfare. I went on to state that without immediate action it is just a matter of time before the world experiences a new global threat — the threat of a massive cyber attack or war!
On February 18th,2009 UN Secretary-General Ban Ki-moon stated that this year the Board will be considering cyber warfare and its impact on international security, as well as the equally critical issue of verification.
First Five Steps:
1. The United Nations needs to define what constitutes a cyber attack, what constitutes an act of cyber war is and define what constitutes an act of cyber terrorism and as well as a uniformly accepted definition of a cyber weapon.
So, let me get this straight. We’re sure that cyberwar is the next worst thing to nuclear attack, but we still don’t know exactly what it is? Not a convincing argument. – post by TransTracker
We live in dangerous time and it appears many areas of the world are becoming more and more unstable. The global nature of the Internet demands that the United Nations take a lead role and a proactive approach for dealing with the cyber threats that appear to be escalating at an accelerating pace. Failure for the United Nations to accelerate their efforts could further intensify friction caused by these cyber skirmishes and increase international tensions.